Andrew's Resume

2008-02-12T11:43:00.000-08:00

Andrew Finkle

145 E. 29^th Street ■ New York, NY 10016

646.714.3209

Senior Marketing Executive

Web 2.0 Strategy ■ Business Strategy ■ Product Management

Highly accomplished “Big Picture” visionary with experience in sales, marketing, product development, public relations, and strategic planning/positioning. .Proven track record for increasing sales, market share and company valuation. Successful execution of expanding and growing companies’ top and bottom line through viral growth, productivity gains, and new ancillary revenue streams.

Core Expertise

Senior Sales & Marketing executive with more than ten years experience selling, consulting with, and building software solutions.
Expert strategist adept at conceptualizing and positioning tactical deployments through successful execution.
Business consultant & feature strategist for Web 2.0 and consumer software companies.
Strong media and senior business development contacts.
Experienced speaker, blogger and frequently interviewed by trade and business publications, www.afpr.com

Professional Experience

AFPR.com – New York, NY 9/06-Present Principal

Specialist in Web 2.0 product launches for consumer facing companies.
Representative clients: ToneThis, RoboForm, Anagram, Stealth (anonymous multinational client with over 50M downloads).
Key Achievements:

· Software companies represented experience collective downloads over 100M times via introduction of social & viral features.

Siber Systems, Inc. - Fairfax, VA 2001-2006

EVP Marketing & Business Development

· Direct reporting to CEO of consumer Software Company.

· Negotiated and closed partnership contracts with leading synergistic companies.

· Initiated online and print advertising campaigns at highly favorable terms.

· Conceptualized and evangelized a new and unique software product from inception through product launch at C.E.S. 2005.

· Created public relations campaign resulting in favorable product mentions and reviews in leading publications such as Wall Street Journal, Financial Times and many others.

Key Achievements:

· Grew customer base from 300,000 to 3,000,000+ by negotiating key strategic partnerships, and incorporating new revenue streams to the product.

· Increased revenue >200% year over year.

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Professional Experience Continued

Direct Digital Broadcasting Company, Inc. 1997-2001

Co-Founder/ VP Marketing

· Developed end-to-end solution for creating b2b/b2c vortals (vertical portals).

· Worked closely with programming team on requirements analysis through product implementation (full product life cycle) (designed “look and feel” of system); analyzed and implemented processes for effectively driving traffic to web site resulting in 1M hits per month to the “proof of concept” site.

· One-to-one and one-to-many presentations to strategic partners and investors.

· Sought out partners for OEM opportunities, co-development and/or reseller opportunities; gave presentations to venture capitalists and potential investors.

· Provided feedback to co-management to determine tactical sales needs in areas of product offerings, sales tools and cost justification to support closure of new business.

· Handled all public relations for the company inclusive of tradeshows, press releases, advertising and ongoing media relations.

Key Achievements:

· Responsible for closing seed round of financing at a $10 million valuation.

· Sold ASP services to over 500 small businesses.

Gruntal & Company, LLC– New York, NY 1994-1997 1^st Vice President

· Managed assets with a total combined portfolio of $200M.

· Key Achievements:

· Exceeded sales objectives three straight years.

· Received quarterly sales awards.

· Promoted to Vice President.

· In 2nd year, increased client base by 30%.

· Won company's highest sales award.

· Promoted to 1st Vice President.

· Inducted into the President's Club.

Andrew Finkle's Resume

Andrew's Resume